Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Best Buy is one of the premier shopping destinations over the Black Friday period, and its savings-packed ad suggests that ...

Coke has made yet another series of AI ads to herald the coming of the holidays — and they look just as bad as they did last ...

Stability AI wins in court, Google Maps gets chatty, AI drives up power use, and Coca-Cola rolls out a new wave of generative ...