I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

We looked for 50 products on Amazon; half of what it showed us were paid promos. Amazon’s allure has always been convenience. Instead of visiting multiple stores or websites, shop in one place for ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Amazon has officially announced precisely when ads will launch for all customers on Amazon Prime Video. Ads will launch on the streaming service in the U.S. beginning next month, January 29, the ...

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Amazon Prime Video will begin showing ads in the existing subscription tiers from January 29, 2024 onwards. Users can upgrade to the ad-free tier by paying an additional $3 monthly. Many of us have ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead ...