Martina Ogbebor, a marketing leader with executive education from Harvard and Head of Marketing at inq. Nigeria, has been awarded ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Anteriad has expanded its syndicated, custom, and offline intent audiences in the award-winning Anteriad Marketing Cloud to include Europe and APAC, while also increasing the standard intent topic ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

Reltio Enrichment with ZoomInfo combines Reltio Data Cloud™ with ZoomInfo’s extensive B2B database, providing sales and marketing teams with real-time data and insights about customers to ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...