This BIC EZ LOAD Lighter Is the Secret to a Safe, Scary Glow

Another Halloween-night safety trick is to blow out your pumpkin’s candle—and all candles—in between groups of trick-or-treaters. As the first reloadable lighter in the BIC lineup, the BIC EZ LOAD ...
Benzinga.com

Exclusive: Where Is Snoop Dogg's EZ Reach Lighter? BIC Lights Up America To Find Out In A 4/20 Campaign Featuring Willie Nelson And Martha Stewart

BIC BICEY, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie ...
MediaPost

For 420, Bic Lights Up With Snoop, Willie And Martha

Lighters go missing all the time. But when the lighter belongs to Snoop Dogg, and he’s been hanging out with Martha Stewart and Willie Nelson, the finger points. So Bic is making Snoop’s missing EZ ...
Benzinga.com

Snoop Dogg, Willie Nelson And Martha Stewart Team Up In New BIC Lighters Ad: BIC Executive Explains The Move

These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...