Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure ...

As Chinese shoppers dip toes back in the luxury pool, brands are targeting economically resilient high-earners with ...

Here, we look at some of the best celebrity owned brands and Richard Edwards, founder and CEO of Vibra Media, shares what ...

This year has seen at least three high-profile lawsuits from national brands against retailers. Legal experts say even more ...

Chick-fil-A, one of America’s most iconic fast-food brands, has entered the competitive potato chip market by launching two ...

CLEVELAND, Ohio – Hangry Brands has acquired Edison’s Pub in Cleveland’s Tremont neighborhood. Jason Beudert, one of the ...

At work: I am responsible for the financial oversight of our company, including day-to-day accounting duties as well as ...

Samyra Miller shares content with her combined 2.5 million followers in hopes of creating change for plus-size people. She ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

As consumer expectations for brand values rise, many companies are unsure how to communicate social purpose without ...

Retail and CPG brands face unique pressures. Margins are thin, consumer loyalty is fickle and supply chains are volatile.

Walmart has teamed up with Stadium Goods to offer premium sneakers online, but holiday spending may dip amid economic worries ...