For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

There's more than meets the eye on the famous Coke logo. Here are all the details, plus the evolution of this distinctive ...

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...

Coca-Cola is looking to the past in hopes of increasing drink sales in the U.S. Back in the late 1930s, a soft drink made its ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

Keep an eye on Coca-Cola’s website and social media for this year’s final list of tour locations, as these are typically revealed shortly before the tour begins in late November and runs through ...

Cola's The Santa Stories campaign at the top of 2023's UK Campaign Effectiveness ranking The ability of strong brands to grow ...

DISCOUNT retailer Lidl is launching its very own cola-themed Christmas truck for the first time. The supermarket chain is taking the giant 15 tonne lorry on tour, visiting nine locations across ...