As consumers look for faster, more reliable at-home color solutions, Nice’n Easy10 delivers salon-inspired all-over permanent ...

Pro stylists reveal the bad hair habits to stop in 2026, including heat styling mistakes, wet hair damage, and dry shampoo ...

On social media, hairstylists, influencers, and everyday users have attracted thousands of views promoting sulfate-free hair routines, fueling a wave of alternatives that market themselves as “gentle” ...

Transforming my hair at home with a little help, a lot of color, and some fun! Watch as I go from mixing to the final reveal – diy hair dye edition! 💇‍♀️✨ New look, new vibes! #HairTransformation #DI ...

Maryam Hampton shares insightful tips on maintaining healthy natural hair by avoiding habits that lead to breakage and damage ...

If you've tried every hair growth hack in the book with no results, these scalp treatments from Nutrafol, The Ordinary, and more are the solution.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

This looks so cozy.

Ever wonder how some people have perfect product shots or professional-looking profile pictures? You might think they have a fancy studio or expensive software. The good news is, you don’t need either ...

Laundry pros filled us in on what not to wash in your appliance, including things like delicate vintage items, foam pillows, ...

Feeling exhausted? Discover 10 science-backed beauty tips for new moms to combat fatigue, handle hormonal skin, and reclaim ...

The former startlet debuted a drastic change to her inked-on eyebrows, turning them a purple hue in her latest makeover.