e.l.f. Cosmetics, a brand from e.l.f. Beauty, is welcoming its fourth season with professional race car driver Katherine ...

A pro makeup artist ranks the latest beauty releases, including e.l.f.’s newest products, and weighs which launches feel ...

The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026 season.

On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

The campaign comes after the success of 2024's 'Cosmetic Criminals' Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full time in ...

E.l.f. Cosmetics is digging into the world of true crime with the release of a new mockumentary called “Vanity Vandals,” according to a press release. Key to the effort is a 10-minute film that ...

Beauty brand e.l.f. Cosmetics has made quite a name for itself in recent years with its affordable, yet luxurious, glow-inducing products, leaving makeup and skincare buffs in awe - our beauty team ...

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E.l.f. Cosmetics is a brand known for its viral formulas, but which ones are worth trying? Here are the ones we recommend. One brand that often comes up in beauty desk discussions is E.l.f. Cosmetics, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) announces momentum in its Change the Board Game initiative, including an expanding coalition of partners and new data to support boardroom ...

Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...