When it comes to fanfares, it doesn’t get much bigger than this. I’m in Tokyo for Fender Experience 2025, a three-day ...

In the Fender guitar factory in Corona, California, beneath the gaze of the game-changing riff-masters (Jimi Hendrix, Phil Lynott, Jeff Beck) whose action-shot portraiture hangs high on the walls, the ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

The American Professional Classic series from Fender combines modern tones and iconic designs — with a bit of hardcore edge. By Rudie Obias All products and services featured are independently chosen ...

TALES FROM NERDVILLE by Joe Bonamassa TOOLS OF THE TRADE, PART 3 OVER THE LAST two columns, Joe Bonamassa demonstrated the attributes of two of his favorite guitars: the 1954 Gibson Les Paul goldtop ...

‘The north east is the best region in the country’. Those were the words roared by native Geordie Sam Fender after he picked up the Mercury Prize for his album People Watching at Newcastle’s Utilita ...

After Fender relaunched its viral Hello Kitty Strat last year, the world-renowned Sanrio character is getting another moment in the spotlight thanks to Loog Guitars' Hello Kitty mini guitar models.

Charlie Croughwell reveals how the Back to the Future giant guitar amplifier stunt was choreographed. Read the full story ...