Founded by Hallie Harris, an industry pioneer in influencer and brand growth, the company scales personal presence into IP ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Panelists discussed a collaboration between Ralph Lauren and Microsoft and how tech can enhance a customer’s experience.

After years of being briefed daily on the threat of everything from organised crime to biological weapons developed by ...

The second Creators in Fashion event took place on October 9, elevating what creator advertising events could be. Influencers ...

The Belpre Area Chamber of Commerce celebrated its member businesses and heard about the possibilities offered by artificial ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of ...

Newcastle have tied Sandro Tonali to a longer deal but Ross Wilson's immediate priority as sporting director is further ...

At View Conference, top directors from DreamWorks, Netflix and Sony discuss how real-time tools, fan culture and AI are ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

Variety's Future of Brand Summit gathered industry leaders who shared how they are fueling their brands with creativity, ...