With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

Even the iPhone, long considered the preserve of the youth, has been recast as a tacky trademark of Young 40s.

The political passions of Western youngsters are nothing short of dire. They neither know nor care what systematic horrors ...

Souring sentiment among this pivotal voter demographic continues to be a defining challenge for the White House.

Kacey Mathews, a 22-year-old customer service representative, went viral on social media for wearing a sweater and jeans to ...

The parent thought the Amazon Echo only heard its wake word—until their daughter showed hundreds of saved recordings.

Gen Z gets a bad rap for its views on work and ambition. But a study found that nearly half of the younger cohort is willing ...

Nearly 60% of Gen Z workers say their job is a “situationship,” not a career. With an average tenure of 1.8 years, many are ...

While the barriers to entry in the housing market keep rising, access to financial markets has gotten cheaper. That has drawn ...

More than half of Gen Zers say social media convinced them to enter the stock market, according to a survey of 300,000 people ...

A survey has found that the Z generation, ages 18–28, is particularly concerned about the negative impact of artificial ...

So far, Gen Z–led protests have achieved some tangible results. In Kenya, mass demonstrations forced the withdrawal of a controversial finance bill. In Morocco, protests compelled the state to ...