Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled ...

Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google ...

Google Maps is heading in a new direction with artificial intelligence sitting in the co-pilot’s seat. Fueled by Google’s ...

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

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The thing is, Google was the only company that could have forced the web to change. More specifically, it’s the only company that could have forced the internet to respect your privacy. If Google ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

Lock screen ads are a popular way for mid- and low-budget smartphone makers to subsidize costs, but Americans have largely been able to avoid them until now. Get ready for that to change.

Google's AI mini-app creator has just launched in 160 countries effectively making it available globally. It follows a ...