Currently, likeness detection is a beta feature in limited testing, so not all creators will see it as an option in YouTube ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

Google entered the final stretch of an antitrust case targeting its digital advertising monopoly, weeks after emerging largely unscathed from a similar challenge to its online search stronghold. The ...

The remedy phase of Google’s ad-tech antitrust trial begins today, following the company’s loss in April when the court ruled that Google maintained monopolies in the open web display publisher ad ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

EU Delays Fining Google for Ad Tech Monopoly to Avoid Trump Backlash Your email has been sent The two finalised a trade deal in July that saw the majority of European exports subject to a 15% tariff.

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Aug 19 (Reuters) - Google (GOOGL.O), opens new tab will pay $30 million to settle a lawsuit claiming it violated the privacy of children using YouTube by collecting their personal information without ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...