Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

On a podcast, Google’s Robby Stein says to expect “new and novel ad formats,” but the company is still figuring out how ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

The ad titled " Planning a Quick Getaway? Just Ask Google ," features Tom, a plush toy-like turkey who wants to escape his ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...