New research suggests that trying to change people's climate habits won't hurt support for big picture solutions.

As a Ph.D. student, I wanted to understand the evolution of individual differences in fruit fly behavior—the building blocks ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

Our ideas about “healthy boundaries” aren’t universal. Explore how cultural values influence the way we set limits, connect, ...

The actions that lead to cybercrime are increasingly insidious and commonplace, with devastating consequences for victims and ...

Analog missions are designed to simulate the crew’s experience in a given mission plan. In some cases, they simulate surface operations on the Moon or Mars for up to a year. Others might replicate the ...

While the rise of artificial intelligence offers remarkable potential for innovation and the production of knowledge, it has ...

A bird study explains why some species fear the new while others adapt quickly. The findings reveal how environment shapes flexibility.

Researchers have pinpointed specific brain cells that control how animals react to social defeat, offering new insight into the biology of dominance and submission.

As President Donald Trump arrived at his military parade in Washington, DC, this June to a 21-gun salute and members of the ...