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Jaguar’s controversial rebrand is bringing the car into the EV era
Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely ... the brand is scrapping its iconic jaguar logo. At a recent press ...
Autocar India19d
Tata Motors’ Avinya will be an independent luxury brand
the brand positioning would be akin to what Jaguar will be to JLR: all-electric and luxury. The Avinya cars will not carry the Tata Motors logo; however, Uhlarik did say that the elongated ‘T ...
Business Insider1mon
Cerence signs multi-year partnership with JLR
Cerence (CRNC) announced a multi-year agreement with JLR to develop the luxury automotive’s next-generation in-car experience. The companies will partner to leverage Cerence’s AI-enabled ...