Jaguar has revealed the next phase of its all-EV plans that includes a 986 horsepower flagship grand tourer. Called the ...

Jaguar boss Rawdon Glover reportedly said the brand's new platform can't support gas or hybrid powertrains, only electric ones.

What happens when a heritage brand attempts to erase a century of history? Experts weigh in on potential pitfalls of the ...

This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Jaguar Type 00 ...

Has Jaguar lost its roar or found a new voice? Dive into the heart of controversy with Jaguar's latest rebranding that has ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

The likes of Gucci and Ruinart rely on heritage but still need to change with the times. Emma Lane of Revolt explains how ...

Ultimately, “the strategy played out” because the rebranding was designed to increase interest in the concept car that was soon to be unveiled. “You do a tease phase to ultimately get more eyeballs on ...

Dubbed 'Come Back Stronger,' the ad campaign aims to connect emotionally with the target audience, which is ironic given it's made by AI ...

The likes of Gucci and Ruinart rely on heritage but still need to change with the times. Emma Lane of Revolt explains how ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...