Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar reported that their sales for 2024 continued their downwards trajectory, falling significantly from their already low ...

Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, after a teaser video for its revamped ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

While many Fintechs strive for originality, their branding often follows a predictable template: ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.