“The great Johnnie Walker....Once a pirate always a pirate! Loved his music. Always fought his corner. Never rolled over. An inspiration to so many. Cue: Duane Eddy...’Because They’re Young ...

It’s like creating a perfume – the end result should be greater than the sum of its parts” © Antony Sojka One of the 500 curated Scotch whiskies ready to be added to the private blend © Antony Sojka I ...

Johnnie Walker has unveiled the Vault, a high-end platform offering a one-of-a-kind whisky journey. At the heart of the experience is a Private Blend programme, priced from £50,000, designed for ...

Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions. Later this year ...

The following tells the story of renowned whisky brand Johnnie Walker Blue Label's efforts to win the hearts of young Chinese consumers with a spectacular 2023 omnichannel campaign centered around its ...

Johnnie Walker made his name in the 60s with the pirate ship Radio Caroline. His night-time show was essential listening for 86% of the night-time audience, which increased to over 20 million ...