As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

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Enter the mascot logo: the warm smiles of the branding world. Mascot logos are when illustrated characters are used to represent your brand. They're the KFC Colonel, the Michelin Man, the Duolingo owl ...

From its origins in a garage to becoming one of the most recognisable symbols in the world, explore the story behind the iconic Apple logo design. Apple is a company that has changed the technology ...