And best of all, it only costs about as much as a single fancy coffee drink.

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Type “glow up” into social media and thousands of short videos appear: dramatic before-and-after clips of travelers who flew ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand ...

Finding a hair mask that tames and strengthens without leaving your mane looking greasy can be one of the most challenging ...

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a ...

Reliance Retail on January 8 announced the exclusive India launch of South Korean makeup brand Hince through its omnichannel ...

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

Known for its modern, minimalist aesthetic, Hince positions itself around the idea of “mood-narrative makeup” — products ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...