Demi-permanent hair color is ammonia-free, slightly alters hair tone, and lasts between five to 12 washes. Unlike ...

This is exactly why L’Oréal Professional Products is now investing more than ever in hairstylists, colorists, and salon ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...

I’m all for not burning my hair to a crisp. I’m all for not burning my hair to a crisp. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

To help you find the products that will restore luster to your locks, we consulted hairstylists on the best conditioners for dry hair.

This is read by an automated voice. Please report any issues or inconsistencies here. Worldwide brand L’Oréal is entering the “beauty tech” world, debuting two infrared-driven innovations at this year ...

Just as hydration is critical for a well-balanced skin care routine, it’s also vital for healthy hair. Dry or brittle hair not only looks and feels less luscious but can be more susceptible to damage, ...

L'Oréal revealed two light-based beauty devices at CES 2026 that promise to transform haircare and skincare. The Light Straight + Multi-styler uses infrared technology to straighten hair at lower ...

L’Oréal has announced the launch of its new Light Straight + Multi-styler at CES, designed to help to protect hair health without compromising on performance. It’s designed for straightening, ...

An at-home hair gloss can be a lifesaver for when you’re in-between hair appointments or if you’re in need of some extra shine or hydration. They’re a speedy solution that won’t damage your bank ...