CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Digital wallet technology is closing the loyalty gap between independent businesses and major chainsPoland, May 2, 2026 -- ...

Starbucks made some major changes to its long-standing loyalty program last month.

Major brands across dining, delivery, and retail are expanding loyalty and subscription programs to drive customer retention and integrate into everyday budgeting. From Chipotle’s revamped rewards to ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization and looking to reward in-store and online shoppers.

Some British Airways loyalty customers are no longer at cruising altitude, after a recent error upended the airline’s already ...