Mack Trucks has dropped the rolly-polly pup and classic swept-letter text in their logo, recasting the bulldog as a mean, angular, robo-dog and ditching the whimsical cursive lettering altogether.

If you’ve driven by Mack Trucks’ Lower Macungie plant recently, you may have noticed a change. The company logo on the sign outside the plant, long a symbol of Lehigh Valley manufacturing, has ...

A dog may seem like an odd adornment for a giant semi-truck, but there's a strong historical reason the bulldog is on Mack Truck hood ... bearing the dog astride an oval Mack Trucks logo. ...

Following the lead of Harley-Davidson and Jeep, Mack Trucks will try to cash in on its all-American image by selling clothes with its bulldog logo. Mack of Allentown has signed a licensing agreemen… ...

Mack Trucks this week announced a new branding strategy and an updated logo at the ConExpo/ConAgg construction convention in Las Vegas. Mack says the rebranding “sends a strong message about the ...

Interestingly, the inspiration for the Mack Trucks' iconic bulldog hood ornament and logo actually predates the Mack Trucks name by several years. This connection was formed in 1917, when the 1916 ...

GREENSBORO, NC — The Mack Bulldog has been grinning at the sky as a loyal guardian on hoods of Mack trucks for 80 years today — or an estimated 560 dog years. Perhaps not as gracious as Rolls-Royce’s ...