Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

This is Detavio Samuels, and we're talking about examples of stereotyping teenagers in advertising. There are a lot of brands out there right now that tap into existing archetypes or stereotypes ...

Real-time bidding (RTB) is one of the most striking advances in online advertising, where the websites can sell each ad impression through a public auction, and the advertisers can participate in ...

In this paper, optimal control decision problems are discussed for a class of dynamic advertising models with lagged effect. Here, the dynamic model with input delay is introduced to depict the impact ...