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HOKA shoes uses a Māori name. Why don't they say so?
The HOKA name and logo outside a store in China. HOKA has since become a golden goose for Decker thanks to the brand crossing ...
Can companies legally use Māori names?
In te reo Māori, hoka means 'to fly'. The company initially accredited their use of the word to the “ancient Māori language” ...