MEGA BLOKS is shaking in their massive, rectangular boots right now. Next year, The Pokémon Company International will ...

Discover 7 key signs that indicate it's time to refresh or change your company logo design for better branding and business growth this year. $3.2 million. That's what the average logo redesign costs ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined ...

Michigan State has a tradition of seniors kissing the logo at midcourt at Breslin Center in each season's home finale, started in 1995. Two Michigan freshman stood on the logo during three MSU ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Kreiz, whose background is in entertainment as the former head of Fox Kids Europe, Endemol Shine and Maker Studios, has led an impressive turnaround of Mattel since he was named CEO in 2018.

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...

Mattel, Inc. (MAT) and Warner Bros. Discovery (WBD) Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and storytelling.

Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC’s entire library. Through the partnership, Mattel is awarded the ...