That was the guiding force for Toronto Tempo chief marketing officer Whitney Bell, who joined the WNBA team in September and was immediately thrust into leading the creation of team merchandise.

In Phoenix, the center lived up to her draft potential, won a title and was a fan favorite. What lies ahead in Atlanta?

With Brittney Griner heading to the Atlanta Dream, Phoenix Mercury star Diana Taurasi's future in the WNBA could have been ...