An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

Gartner predicts that 60% of brands will use agentic AI to deliver one-to-one customer interactions by the year 2028, often ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflowSAN FRANCISCO, April ...

Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, ...

If campaigns want to waste less in 2026, the edge will come from consolidating digital buying, treating reach and frequency.

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...