McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

Microsoft MSFT-0.35%decrease; red down pointing triangle has a lofty goal: to become an artificial-intelligence chatbot powerhouse in its own right rather than leaning on its partnership with the ...

North Carolina football is struggling under new head coach Bill Belichick with an 0-3 start against Power Four opponents. A planned Hulu docuseries about the team has been canceled following a ...

As alternative asset managers look to capture retail wealth, Sixth Street Partners Co-Chief Investment Officer Josh Easterly flagged the ubiquitous marketing of private investments as a potential area ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

University of Missouri System President Mun Choi said Monday that crimes ranging from homeless trespassers on campus to gun violence in downtown Columbia have created a dangerous environment for ...

Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobile-first shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 ...

Who knew the Philadelphia Eagles’ (in?)famous “tush push” could harness as much commercial value as it musters on the field in short-yardage situations for the reigning Super Bowl champions. The ...

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.

Jeff Jacoby’s column “The freedom of limits: A Rosh Hashana meditation” (Ideas, Sept. 21) beautifully illustrates how constraints enable creative expression. However, his analysis contains a dangerous ...