Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
JLR invests £65m in paint shops as global demand grows for personalised luxury vehicles
JLR will also this year build a £10m universal paint line at its plant in Nitra, Slovakia, where Defender and Discovery are ...
The UK5d
JLR to invest £65m to meet global demand for bespoke car colours
Jaguar Land Rover (JLR) is committing £65m to expand its special paint facilities in Castle Bromwich and Nitra, Slovakia, as ...
Motor Authority4d
JLR investing $80M to expand luxury paint colors
With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.
Zawya4d
JLR invests £65mln in sustainable expansion of luxury paint operations in the UK and Europe for Bespoke vehicle personalisation after demand doubles
Luxury vehicle manufacturer to expand its paint facilities to meet increasing client demand for personalization across its brands ...
Logistics Manager5d
Jaguar Land Rover invests £65m in bespoke paint facilities as demand grows
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GlobalData on MSN5d
JLR to invest £65m to expand custom luxury car colour facilities
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...