Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
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JLR invests £65m in paint shops as global demand grows for personalised luxury vehicles
The group, formerly known as Jaguar Land Rover, says demand for personalised colour options – where customers pick from ...
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Range Rover Electric Secures 57,000 Potential Clients
Not long now, the first-ever production Range Rover Electric will make its world debut. It will be joined by an electric RRS ...
Cars UK12d
JLR is investing £65m on Bespoke Paint so more buyers can spend £70k EXTRA on a Range Rover SV
JLR is investing £65 million to expand its paint facilities to meet the growing demand for personalisation, especially for Range Rover.
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Jaguar Land Rover to invest $130 million in bespoke paint operations
The car maker said demand for bespoke paint options across the Range Rover and Range Rover Sport models has ... director of special vehicle operations at JLR, said in a media statement.
The Daily Telegraph5d
Jaguar Land Rover EU factory move backfires as tariffs loom
However, JLR does not operate any manufacturing plants in the US itself. It makes the Range Rover and Range Rover Sport in Solihull, with other models such as the Land Rover Discovery Sport and ...
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JLR: Advancing sustainability in paint facilities expansion
Explore how JLR is cutting emissions with a £65m global paint facilities expansion, aligning with its net-zero strategy.
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Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR ... Range Rover SV can match the color of their off-roader to the hue found on their private jet or yacht ...