A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
Many behaviors trumpeted as ordinary for children in the 1960s would be mortifying (or at least considered unsafe) to people ...
How cigarette manufacturers profit from quitters ...
A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...
Following the success of the Filet-O-Fish, McDonald's released another meatless option in the 1960s that both intrigued and ...
Denise Lee smoked up to two packs a day for 40 years, but when she quit at 54, Denise made one more life-saving decision.
Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...
When Philip Morris & Co. wanted to revitalize “sissy" Marlboro cigarettes, it came to Wyoming to find cowboys that epitomized ...
The Pima County Sheriff’s Department is looking for an inmate who escaped Thursday afternoon. At 1:30 p.m., deputies responded to the Pima County jail, 1270 W. Silverlake Road, and learned that Oscar ...