Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Visa Infinite branding debuted on the Red Bull cars during running at the Monaco Grand Prix as the two brands align closer ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

After making an early exchange, replacing Liam Lawson with Yuki Tsunoda, Red Bull has endured fewer questions on its driver lineup as of late. Moreover, the Japanese driver has clinched some ...

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. From sets aimed at kids to sets ...

Aaron Plessinger and Red Bull KTM have extended their contract through the end of the 2026 SuperMotocross League season. With the contract extension, Plessinger and Red Bull KTM will celebrate ...