The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. T ...