Pepsi’s Super Bowl Commercial Stars a Cola-Loving Polar Bear — and Taika Waititi (Exclusive)

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Potato farmers with deep history in Central Wisconsin inspire Lay's Super Bowl ad

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika ...