The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 ...

Founders and executives share how they're using the exclusive expo to create long-term customer loyalty.

Earlier this year, people called Ulta Beauty World a scam. We sent our beauty writer to see what all the fuss was about.

This year, the event featured its first-ever Masterclass Day with hands-on learning for industry experts and brand founders.

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years ...

Alexa Rice didn’t inherit her grandmother’s beauty business. But she inherited her savvy – and from her Gold Coast apartment, ...

Makeup, influencers and products galore at Ulta Beauty World at the Orange County Convention Center in Orlando, Florida, on ...

Ulta Beauty is integrating Google's Gemini AI into its website and app, and extending its catalog across Google's platforms ...

Ulta Beauty (NASDAQ:ULTA) stock just earned a strong endorsement from Jefferies, which upgraded shares to Buy from Hold and ...

Brief: Makeup, influencers and products galore at Ulta Beauty World at the Orange County Convention Center in Orlando, ...

Ulta Beauty is likely to rally as the chain store shifts its corporate strategy to better differentiate itself from rivals ...

The 2026 CEW Achiever Award honorees, who represent the biggest pioneers in the beauty industry, reveal their personal ...