Meanwhile, Google is capitalizing on Apple’s delay, launching the Pixel 10 on August 20 in the US and August 21 in India, with a strong focus on its Gemini AI features. Unlike Apple’s vague timeline, Google’s message is clear: the Pixel 10 will ship with powerful AI tools ready to use—no “coming soon” required.

In a new Pixel 10 ad, Google dunks on Apple’s failed promise of Siri AI improvements, with a narrator that suggests you could “just change your phone” if you bought “a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year.”