The Tar Heels’ new football coach skipped the Fenway Bowl to use his time on roster management and setting up recruiting weekends.

Bill Belichick must be glad he joined Instagram in September. The new UNC football coach, 72, explained that he’s “joining the 21st century” and using Instagram for recruiting players after taking over the Tar Heels program earlier this month.

UNC is officially moving into a new era, as the school hired Bill Belichick as the Tar Heels' next head coach earlier this month.

The month of January is finally here as the calendar has flipped to 2025 and with that, a new era of North Carolina Tar Heels' football is here under Bill Belichick. The head coach is wasting no time making an impact with his new program,

Reidsville High School (N.C.) running back Jariel Cobb revealed his pledge to new UNC football head coach Bill Belichick and the Tar Heels on Monday afternoon. The 5-foot-10, 180-pound senior, who had been committed to Air Force since July, received an offer from Belichick & Co. just over a week ago while on an official visit in Chapel Hill.

As signing day approached, the senior had a change of heart. After the 2024 season ended, Cobb received a call from six-time Super Bowl winning head coach Bill Belichick asking him to take a visit at UNC.

On Monday, Belichick shared his wish list for Santa on Instagram — a little late but still telling. He asked Santa for "great players who want to help me build a winning program at UNC," mentioning his DMs are open. Belichick also asked for "UNC alumni, fans, and supporters who want to help me build a winning football program at UNC."

Now that North Carolina is through their 2024 season following a 27-14 loss to UConn in the Fenway Bowl, the Bill Belichick era is officially off and running.

Bill Belichick may not be the only former New England Patriots coach heading to Chapel Hill next fall. According to CBS Sports' Jonathan Jones, Belichick