PARIS — Dua Lipa is the new face of Chanel. The “Houdini” singer, who attended the brand’s haute couture show on Tuesday in a floor-sweeping black cape, stars in the new campaign for its 25 handbag, and it promises to be as catchy as one of her earworm tunes.

Chanel releases an alluring campaign video unveiling the singer-songwriter as the fashion house’s newest it-girl

Just like every other major fashion house on the planet, Chanel sure does like to have a selection of brand ambassadors on speed dial. Currently on the Chanel roster is everyone from Margot Robbie and Lily-Rose Depp to Whitney Peak and Riley Keough.

Dua Lipa is feeling radically optimistic about Chanel’s latest offering.

The biggest names in fashion unveil their new collections, with a host of celebrities on hand.

A direct descendant of the revolutionary 2.55—which, at 70, remains one of the most sought-after handbags in the world—the Chanel 25 mirrors its time. The bag is crafted in supple, lightweight quilted leather, and the medium and large sizes come with a handy clutch that also can be worn solo, depending on the occasion.

Among the flutter of familiar faces who graced the scene was none other than Dua Lipa. The 29-year-old joined French Hollywood veteran Marion Cotillard on the house's FROW, sporting an operatic black cape that kissed the floor as she walked.