The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

Can I have a show of hands of those who plan this weekend to see the new Apple-made Brad Pitt movie, “F1,” which opened today ...

The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders ...

The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...

Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

Apple is reportedly considering a bid for AI startup Perplexity AI, aiming to bolster its AI capabilities and talent pool.

Top decision makers have mulled over a Perplexity acquisition, insiders say. It would be the biggest buyout in Apple history.

Apple executives are considering acquiring AI startup Perplexity in a deal that could surpass its $3B Beats acquisition.

Following an underwhelming AI offering at their Worldwide Developer’s Conference, Apple is making moves to strengthen their ...

Taking a look back at this week’s news and headlines from Apple; iPhone 17 and iPhone 17 Pro launch dates, MacBook Pro ...

Apple is reportedly in talks to acquire Perplexity AI to bolster its AI capabilities. Although no formal offer has been made, ...

A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, ...