When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

With the removal of the EV tax credits, the auto industry mobilized to offer affordable EVs that people always wanted to buy, ...

Ford has announced a major step in its electric vehicle (EV) roadmap, unveiling three connected initiatives: an affordable ...

Ford is about to reinvent itself—again. Today the carmaker announced the production of a new, $30,000 mid-sized electric ...

The prospect of a $30,000 EV sounds good, but this ain’t the first time we’ve been sold a grandiose idea by the Blue Oval.

Ford is promising a mid-sized EV pickup by 2027 with a budget price, made possible by new manufacturing techniques.

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...