Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.

UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...

Jaguar Land Rover (JLR), the UK's top luxury carmaker, has announced a whopping $81 million investment to expand its bespoke ...

JLR will also this year build a £10m universal paint line at its plant in Nitra, Slovakia, where Defender and Discovery are ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

Jaguar Land Rover (JLR) is taking automotive luxury to new heights with a £65 million investment in its bespoke paint ...

Jamal Hameedi, director of special vehicle operations at JLR said, "Range Rover clients are increasingly choosing to tailor their vehicles with more exclusive bespoke and elevated palette paints.” ...

"Range Rover clients are increasingly choosing to tailor their vehicles with more exclusive bespoke and elevated palette paints," said Jamal Hameedi, director of special vehicle operations at JLR.

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater ... on their private jet or yacht. “SVO [Special Vehicle Operations] is all about offering ...