Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Several former women's college athletes are calling out the discrimination in the NCAA's massive NIL antitrust settlement ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

Augusta University professors explain how a House settlement marks the beginning of a new era for NIL.

As college sports shift to direct athlete pay, leaders work to clarify enforcement and penalties for new NIL rules amid uncertainty ...