West Virginia is the latest state to allow high school athletes to benefit from name, image and likeness payments. According ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

The Ohio State Buckeyes are typically a sought-after program by recruits, but this elite talent may look elsewhere due to ...

Tom Brady spoke to FOX Sports college football analyst Joel Klatt about young athletes navigating the new college football ...

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...

Name, image and likeness issues have been a talking point across the college athletics landscape in recent years and now it’s trickled down to West Virginia spo ...

College football looks different from Tom Brady’s days at Michigan, when the future Hall of Fame quarterback played in an era where athletes couldn’t capitalize off their name, image and likeness.