In the context of luxury branding and marketing, age is a powerful but complicated currency. The impact and effects of time can signify exceptional craft and legacy, but it can just as easily signal ...

New research suggests ChatGPT’s heaviest users are quietly abandoning Google, browsers, and news sites — raising urgent questions for publishers and advertisers alike. There’s an irony buried in the ...

What does it feel like to genuinely connect with something or someone? To feel listened to, understood, appreciated, valued? Now how does our technologically abundant world impact that connection?

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — ...

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character. Hailing from 1800s England — a fitting timeline, given Thomas’ Breads ...

As brands gear up for another International Women’s Day, the real challenge isn’t louder campaigns – it’s embedding meaningful support for women into brand behaviour year-round. Yet amid the flurry of ...

As shoppers expect more personalized, interactive digital experiences, conversational AI environments are helping consumer brands turn product discovery into a deeper, more meaningful journey. The ...

For all the sophistication of modern marketing technology—AI-driven analytics, real-time dashboards, endless attribution platforms—most brands are still measuring success with a model that ...

Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this demographic’s ability to meaningfully grow market share. The data is clear: For ...

On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, ...

What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years? On this episode of Agency Alchemy, Leeann Leahy, CEO of VIA, joins us to talk ...

Valentine’s Day is not just for cards and candy anymore. Last year, the headlines touted record-high Valentine’s Day consumer spending at $27.5 billion. What’s more, research has found that ...