Rather than traditional ads, adidas centred on building content that lived naturally within football’s most emotional moments ...
The JGroup and Smartifai partnership aims to accelerate market penetration, improve campaign effectiveness and strengthen ...
Elie Aoun writes on where the media industry is going wrong, reflecting on his 32-year-long career in the region.
Developed in collaboration with Xawiya Studios, the Lenskart campaign explored the intersection of hyper-realism and style.
The Orange campaign, rolled out across billboards, TVCs, digital platforms and social media, and was brought to life by Tarek ...
The Oenobiol campaign featuring Egyptian actress Nour Ghandour was brought to life by creative agency: We Are Social.
Platformance and UM built on the existing STC Bank organic posts and extended it with targeted paid media and influencer activations.
Magnitude Creative's Karim Sherif travels through the decades, reflecting on the changes the industry has witnessed from 2006, 2016 to 2026.
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