Magnitude Creative's Karim Sherif travels through the decades, reflecting on the changes the industry has witnessed from 2006, 2016 to 2026.
Elie Aoun writes on where the media industry is going wrong, reflecting on his 32-year-long career in the region.
Platformance and UM built on the existing STC Bank organic posts and extended it with targeted paid media and influencer activations.
The Orange campaign, rolled out across billboards, TVCs, digital platforms and social media, and was brought to life by Tarek ...
The JGroup and Smartifai partnership aims to accelerate market penetration, improve campaign effectiveness and strengthen ...
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