The increased investment in advertising comes on the back of a strong growth in commercial impacts, which TAM says were up by ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

The Media Awards 2025 will open for entries next Wednesday, February 19th. The organisers of the Media Awards have announced ...

When it comes to love, it would appear that Irish people are reasonably contented with their love and sex lives although ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Irish Life Health is making its ...

Digitize has a longstanding partnership with BBC Studios, the commercial arm of the BBC, and sells advertising inventory ...

Resonating with the Next Generation: Trust is a key factor in how Gen Z engages with advertising, and OOH stands out as a ...

While love may be in the air today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought ...

The newly formed Irish Times Group Content Studio has teamed up with Sky and Starcom, part of Core, for a new branded content ...

With rising acquistion costs, an over-reliance on automated campaigns and increased competition in the e-commerce market, acquiring new customers will be one of the biggest challenges facing ...

The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy provider’s SMART plans. Called, ‘Need More Zenergy?’ the new ...