Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of ...

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...